Past Events



Hoptober Freshtival 2019
Oct. 12, 2019

Some of the Hayden crew, friends, suppliers and family celebrating with a cold beer at Hoptober Freshtival in downtown Boise.



Wine tasting class with Master Sommelier and Certified Wine Educator; Michael Jordan
Oct. 9, 2019

Cheers to learning more about wine so we can taste like a master!



Munich Germany Oktoberfest 2019!
Oct. 2, 2019

Prost!  Hayden Beverage goes to Germany to celebrate Oktoberfest! Lederhosen and all!




Hayden Beverage at Sierra Nevada Oktoberfest
Sept. 28, 2019

Some of the Hayden Beverage crew at the Sierra Nevada Oktoberfest in Chico CA





Hayden Beverage Kickball team: Menace 2 Sobriety
July 25, 2019

The Hayden Beverage kickball team celebrating after their game with a nice cold White Claw! Go Team!




Leadman Mixed Sport Race at Silver Mountain
April 20, 2019

The Hayden Beverage north crew along with some employees from Wake Up Call participated in the Leadman Race. The race begins at Kellogg Peak on Silver Mountain when the gun is fired! Competitors run about 200 ft to click into their gear for an approximate 1 mile ski/board to the mountain bike transition point. At that stage, competitors find their riding gear and mountain bikes and brave a mostly downhill dirt course to the City of Kellogg where the run initiates. After the 7 to 11 mile bike ride the racers take off for a 4 to 5 mile run to the finish line at Gondola Village at Silver Mountain Resort.


MS Walk Boise
April 13, 2019

The crew from Dawson Taylor participating in the MS Walk Boise to raise money and awareness for MS.



Beer and Cheese Tasting
March 28, 2019

Broulim's beer and cheese tasting; 4 beers were paired with a cheese from Heber Valley Creamery in Utah. 90 people in attendance.  Great fun and very educational.




Women of the Year Awards
March 6, 2019

Hayden Beverage's very own Monica Rozier, General Manager of our North Office (center in long black gown) was one of the finalists in the Women of the Year awards.  We salute you Monica!



Flora Springs Wine dinner at Southfork Day Spa
Dec. 2018

A great wine dinner hosted by Paul Steinauer, Winemaker from Flora Springs with 36 people in attendance.




Hayden Beverage Supplier Appreciation Event
Oct. 2018

A fun thank you event for our suppliers.  Fun trivia games, good food, good drinks and good friends!




King Estates Winery Tour
Oct. 2018

Some of the Hayden Beverage On Premise group touring and sampling wine at King Estates Winery.




Oct. 2018

Mike Morehouse from Sierra Nevada and Joe Kripes from Fremont (in Sasquatch costume) share a pint in celebration of Sasquatchtoberfest!





Hayden Beverage Women's Professional Network
Aug. 8, 2018

The ladies from Hayden Beverage cooling off after a round of golf at Spurwing Golf Club.



Red, White and Brew Fest 2018
June 8, 2018

After a busy day working the Red, White and Brew Fest in Lewiston, the Hayden crew relaxes with a cold beer.



Lewiston Brewfest 2018
Feb. 24, 2018

The Hayden Beverage crew getting ready to work the Lewiston Brewfest. Over 2000 people attended this event.





Team Red Bull along with our new Sprinter Van - Big John
Jan. 27, 2018

Hayden Beverage crew out to support the 2018 McCall Winter Carnival AMA National Snow Bike Championship Series.






Hayden Beverage goes to Trinchero Winery
Jan. 6, 2018

Several of the Hayden Beverage sales crew touring and sampling the fine wines at Trinchero winery in Napa Valley, CA.




Red Bull Straight Rhythm
Oct. 20-22, 2017

Team Red Bull from Hayden Beverage enjoying the awesome motocross at the Red Bull Straight Rhythm event in Ontario CA.




Walla Walla Wine Trip
Sept. 29-30, 2017

Some of the Hayden Beverage crew doing a winery tour in Walla Walla with our supplier partner Precept Wines.





Punk in Drublic 2017
Sept. 16, 2017

Punk music meets craft beer at the Idaho Center.  We had 14 breweries representing: 2 Towns Cider, Worth Brewing, Boise Brewing, Alaskan Brewing, Alameda Brewing, Deschutes Brewing, Mother Earth, Sockeye, Sierra Nevada, Payette, Sam Adams, Alameda, McCall Brewing, Hunga Dunga.


Payette Oktoberfest 2017
Sept. 16, 2017

Team Hayden Beverage and Dawson Taylor hoisting a stein at Payette Brewing's 2nd Oktoberfest party.



Tour de Fat 2017
Aug. 12, 2017

The Hayden Beverage "Old Crotchety" people getting ready to ride in the Tour de Fat bike ride at Ann Morrison park thru downtown Boise. 




Waddell's Brewery Tap Take Over
Aug. 2, 2017

Tyler from Tapped in Moscow introducing Kevin Green with Waddell's Brewery.




Jacksons Country Stomp
Aug. 4, 2017

Jacksons Country Stomp, was another very successful event for Calypso. Great Bands, and Great crowd, Approx 8,000 people. Special thanks to the Hayden Team for all their support!





Coppola Sofia tasting at the Spacebar in Boise
June 21, 2017

Cory Goldhorn, Andy Mitchell and Sean Brown from Hayden Beverage along with Christina Baerwaldt from Coppola all taking part in the Sofia Mini can launch at the Spacebar.




Idaho City 100
June 2-3, 2017

This 2 day race brings 600 riders for the entire weekend from across the country and a few international riders.  From Hayden Beverage we had Sean Alspach, Jason Lind, Dawn Pham and DJ Walters in attendance to help out with the Red Bull North America sponsored race.



American Craft Beer Week at PreFunk, Nampa
May 18, 2017

Friskee Bolf, yes that is a made up game that combines Frisbee, Hoop Discs and of course lots of beer.  Ryan McMillin from HBC along with Heather and Ryan, owners of PreFunk Nampa getting ready to get their game on!





Annual Sullivan Scoreboard Tournament
May 6, 2017

This year we had Ken Hunt, Dane Galey, Hayden Laabs, Haley Young and Cheri Degerness representing. Sullivan Scoreboard, located in Spokane Valley, WA is consistently in our Top 20 OP account list at HBC. Our team actually won the tourney a few years ago!




  The Race to Robie - Team White Claw
April 15, 2017

Hayden Beverage and Mike's Hard Lemonade supporting the annual Race to Robe.  Mike's provided White Claw Hard Seltzer at the finish line.  Runners pictured from left; Tony Veneziano, Rod Johnson, Charlie Long and David Jordan.  Great job guys!

  Wagner Wines winemaker dinner at The Shore Lodge
April 8, 2017

Jenny Wagner,Winemaker from Wagner Wines with Karen McMillin Hayden Beverage Estates Manager at the Wagner winemaker dinner in McCall. 

  Bozeman team welcome dinner at Seasons in Coeur d'Alene
March 29, 2017

Welcome dinner for our new Red Bull Bozeman crew.  We are excited to launch Monday, April 3rd in the Bozeman market!
  Fremont Brewing Tap Takeover at Tapped in Moscow
March 29, 2017

It was a busy night for Joe Kirpes from Fremont Brewing pouring cold ones at their tap takeover at Tapped in Moscow. 

  Miles Daisher flies in to deliver a check
March 22, 2017

Hayden Beverage was awarded a performance check from Red Bull.  Red Bull athlete, Miles Daisher flew in on a motorized Paraglider to deliver the check to Dodds Hayden.


Jan 30 – Feb 3, 2017

Back Office Goes Front Office. This is an annual Red Bull event where distributors have staff that normally don’t go out in the field do so with the Red Bull sales reps.  This is Cheri Degerness after a busy day in the market!  A quick relax in the snow, double fisted with Red Bull!




Red Bull Snow bike Race in McCall
January 28, 2017

The Red Bull team in McCall at the Red Bull Snow bike races during Winter Carnival.


Red Bull Orange Mocktails at the Coeur D' Alene Casino’s annual Bartender Mix-off
January 21, 2017

Hayden Beverage's Josh Sutton mixing up Red Bull Orange Mocktails. This is a big night for the casino featuring craft cocktails from 15 bars and restaurants from all over the region. Our mocktail was made of Orange Edition, ginger beer, and fresh pressed blood-red orange juice, poured into a cup with ice off the ice luge. The drink was a huge hit with everyone there, and it opened up a lot of discussions about mixing Orange with different products. 



New Belgium at Pre-Funk
December 16, 2016

Beers of the season at Pre-Funk.  One of the brewers came for the event too!




Fremont Brewing Tap takeover at Whole Foods
December 16, 2016

Nine Fremont beers on tap!






Hayden Beverage goes to Munich Oktoberfest
Sept. 24, 2016

Some lucky Hayden Beverage employees enjoying Oktoberfest in Munich Germany!




Hayden Beverage Red Bull team in Europe
Sept. 23, 2016

The Hayden Beverage Red Bull team visiting Red Bull headquarters in Fuschl Austria




Payette Brewing Oktoberfest
September 16, 2016

Hayden Beverage along with many people from Boise celebrating Oktoberfest at Payette Brewing.



Tour De Fat 2016
August 13, 2016

The Hayden Beverage crew showed up this year in their brightest spandex ready for jazzercise!  Fun times!



Boise Wide Open - Team Pre-Funk
June 25, 2016

Each year, teams get together to play their best putt putt golf at several bars in Boise.



Michael David Winery Tour
June 18, 2016

Some of the Hayden Beverage crew at the Michael David Winery enjoying a nice glass of Freak Show wine.




Ballast Point Tap Takeover at Zany's in Lewiston
June 21, 2016

 The crew at Zany's in Lewiston with Ballast Point Brewing for a tap takeover.





Trinchero dinner at State and Lemp in Boise
May 11, 2016

Carlo Trinchero with the crew from State and Lemp.  A fantastic wine pairing dinner!




Coppola Wine dinner, Dish at Dover Bay in Sandpoint
February 12, 2016

The Coppola wine team along with Hayden Beverage reps with their significant others at a spectacular wine pairing dinner.




 Freemont Tap Takeover at The Filling Station in Coeur d'Alene
April 7, 2016

The Filling Station was celebrating their 1 year anniversary and what better Brewery to do it with then Fremont! Fremont had 11 handles plus a Firkin that was expertly tapped by Joe Kirpes!



Winemaker Charles Smith speaks at Treefort
March 26, 2016

Charles Smith talks wine and does a tasting at Treefort 2016 in Boise.



Hospice Fundraiser at Hayden Lake Country Club
February 4, 2016

The employees at Hayden Beverage Post Falls teamed up with the country club to pour wine at an event to raise money for Hospice.





Hayden Beverage employees welcome Charles Smith
August 26, 2015

The employees at Hayden Beverage don their favorite Rock Bank t-shirts to welcome winemaker Charles Smith.




Deschutes Woody visits Sun Valley
August 13-16, 2015

In addition to Sunday with Wilco,we had the Woody Barrel at Grumpys for a promo on Thursday night, a promo and bike race at Powerhouse on Friday night, and a promo at Redfish Lake Lodge on Saturday.





Slate Creek Brewing
July 23, 2015

Our Hayden Beverage sales team from north Idaho visiting the brewery and learning about the great beers our new partner offers.




Crane Creek Annual Cellar Sale
October 30, 2014

The Hayden Beverage team was out in full force to participate in the annual Crane Creek wine cellar sale.  Tastings and great deals on top end wine.




Cinder Wine Open House
October 14, 2014

Cinder Wine hosted their harvest celebration with a tour of their winery, tastings and questions with the winemaker.



Sierra Nevada Tap Takeover at Anchor Bistro
August 21, 2014

7 beers including several specialty beers on tap.  Good times despite the thunderstorm and hail outside.


Sockeye dinner at State and Lemp
July 9, 2014

Sockeye Brewing teamed up with State and Lemp restaurant to host a beer and dinner pairing featuring Sockeye beer.  Sockeye's new Limited Release Brew was launched at the dinner.





Grimaldi's staff wine/beer training class with special guest Todd Marshall from Sockeye Brewing
June 24, 2014





Idaho Wine Month Bottle Signing with Governor Otter
June 4, 2014

In celebration of June being Idaho Wine Month, Governor Otter joined several of our Idaho winemakers in signing wine bottles for customers at Albertsons Park Center. 



Worthy Tap Take-over at Bier Thirty
May 31, 2014

Worthy Beer was in the house with a tap take-over of 7 out of 9 handles!





Reverend Nat's Cider dinner at State and Lemp
May 22, 2014

Reverend Nat's Cider coupled with a wonderful five course meal at State and Lemp.





Hogue tasting and bottle signing event.
February 27 and 28, 2014

Co-founder of Hogue Cellars joined Hayden Beverage for a Taste of Washington event. This 2 day event was held at several Albertson's stores in the Boise area.



North Idaho Hospice Foundation fundraiser at Hayden Lake Country Club
February 1, 2014

Thank you to a great crew that came along to help with the event. Our suppliers, Kelly Fagen Palm Bay and Stephanie Young with 3 Horse Ranch.  thanks to Ty VanBrunt, Damon Rowe, Ryan McCuistion, Lynne Moyer, Molly Judah, tony Gerimonte  and Drew Moyer.


Jordan Christmas event at Crush Wine Bar
December 17, 2013

Nick Litersky from Jordan treated guests to tastings from the 09 Cabernet and the 11 Chardonnay.



Jordan Wine Sale at Crane Creek Country Club
November 7, 2013

Several vintages of Jordan wines were available for sale.




Mulligan's Pumpkin Carving Contest
October 24, 2013

The carving skills came out in full force.  The attached pumpkin represents Fat Tire Beer.





Crane Creek Country Club Annual Wine Sale
October 17, 2013

Annual wine sale at Crane Creek.



Schramsberg dinner at the Arid Club, Boise
July 17, 2013

Schramsberg sparkling wine and dinner pairing event at The Arid Club.  Guests were treated to a special selection from the Schramsberg collection.  



Idaho Beef Council BBQ Boot Camp
June 27, 2013

 Wine and Beer pairing segment hosted by Hayden Beverage




Sun Valley Tradeshow
June 19, 2013, Hayden Beverage Sun Valley Warehouse

Annual spring tradeshow to showcase our new beers and wine to our clients in the Sun Valley area.


Craft Beer Week
May 13 - 19, 2013

As part of American Craft Beer Week, four of our key brewery partners showcased their beers as part of "The Pioneers of Craft Beer" series. Here is a great example of the craft beers on tap at The Front Door.


Chandlers Stock Your Cellar
May 16, 2013 | Chandler's Restaurant

Chandlers event where they sell some of the wonderful wine from their inventory. 


Sawtooth Winery Client Tour and Tasting
May 14, 2013 | Sawtooth Winery

Hayden Beverage took some of our On/Off Premise accounts to Sawtooth Winery for a tour and tasting.



FSA Trade Show
March 6, 2013 | Boise

Hayden Beverage along with some of our suppliers displayed our beer and wine products to restaurant and bar owners from around the state.


Bella Aquila Wine Dinner
June 28, 2012 | Eagle

A winemaker's dinner, hosted by Bella Aquila in Eagle, which featured Hells Canyon/Zhoo Zhoo wines.

BBQ Bootcamp Wine Pairing
June 27, 2012 | Boise

Darcy Neumann, HBC's wine sales rep, presented a variety of wine pairings for 60+ guests at the BBQ Bootcamp. What a perfect way to jump-start the grilling season!

North Fork Championship Kayak Race
June 8-9, 2012 | Payette River Idaho

Sponsored by Red Bull, the first-ever NFC kayak race drew competitors from around the globe to the world-class rapids of the Payette River, acting as 1 of the 6 International Competitions for the AWP World Series (being held in Chile this year).

Best of Hayden Homebrew Competition
Mar 25, 2012 | Boise

25 Hayden employees came together for the Hayden Homebrew Competition and in a few weeks, we will know which team will rise to be the First (hopefully annual) Homebrew Champions. Thanks to all who joined in, and especially to Morgan from Boston Brewing for his participation and co-sponsorship!

Red Bull Butter Cup
Mar 3, 2012

Red Bull brought their Butter Cup Series to Boise - where snowboarders slid down the roof of Newt and Harold's on custom butter pads, while pulling out their style and creativity.  There were 32 competitors and over 300 spectators!

Beverage Service Boot Camp
Feb 1, 2012 | Boise

Education Director, Brian Golden, held this free event for our local accounts. Their staff learned more about selling and serving beer & wine in a restaurant setting.  



Champagne Dinner at The Cellar
Dec 27, 2011 | The Cellar - Idaho Falls

A five-course menu pairing 5 of Hayden’s finest Champagnes

Karen (HBC Fine Wine Manager) and Scott Hinschberger (owner of The Cellar)


Dirty Dash
Aug 27, 2011 | Boise

Major sponsors include Kona Red and Jackson's Food Stores The Dirty Dash is a mud run obstacle course where a military boot camp meets your inner five-year-old's fantasy - proceeds benefited the Treasure Valley YMCA

Festa Italiana
August 27, 2011 | Boise

Sponsored by Small Vineyards & Boise Consumer Co-Op

A community event to sample some of Italy's finest wines and meet with Italian winemaker, Antonio Sanguineti


Tour de Fat 2011
August 20, 2011 | Boise

Sponsored by New Belgium

Over 6,500 Idahoans came out for a ballyhoo of good times to raise about $44,000 to benefit our local biking organizations (Southwest Idaho Moutain Biking Association, Treasure Valley Cycling Alliance and the Boise Bike Project). That total is far more than what was raised in many larger cities. Boise had the 4th largest attendance & funds raised of the 13 cities that TdF visits


Gelande Quaffing
August 6, 2011 | Pocatello

Sponsored by Pabst

Imagine a contest based around sliding a beer down a table with the object being to drink as many beers in the shortest amount of time possible and a scoring structure that awards extra points for catching beers by the handle and doing a spin move beforehand. Pocatello's GQ event had 16 teams that attracted over 800 people throughout the night.

Art Deck-o
July 7, 2011 | Boise

Sponsored by Pabst, Big Sky & New Belgium

Skate deck art show & auction which benefited The Boys & Girls Clubs of Ada County


Gem State Jam
June 11, 2011 | Boise

Sponsored by New Belgium & Pabst.

Old Idaho Pen opened its gates to live music, art and historical intrigue

Boise Wide Open
May 21, 2011 | Boise

Sponsored by Red Bull, Alaskan, Georgetown, Pabst, Big Sky, New Belgium, Deschutes, Sam Adams, Mike's & Sierra Nevada

A putting (and costume) contest, traveling through Boise's downtown bars. 9 bars set up miniature golf holes, and teams of participants would run the gauntlet. Prizes were awarded for best score, best costume and best hole. The 2011 event had more than 150 participants