Claw is the law, Smirnoff is great,
Truly is fine, and most of our competition sucks
It's hard seltzer's world this summer, we're just living in it.
Seemingly overnight, this bubbly alcoholic concoction has become a nationwide sensation, prompting a smattering of memes and a legion of unabashed "bro" fans. Though brands like White Claw and Truly established themselves as early favorites within the hard-seltzer canon, in the past two weeks three new products have joined the market: Natural Light Seltzer, Pabst Blue Ribbon Stronger Seltzer, and a Four Loko seltzer.
With an abundance of hard seltzer at our disposal, it can be difficult to sift through the noise. To help you navigate these strange new alcoholic waters, I put together a workplace taste-test of nine brands of hard seltzer available to the public.
Eight of us from Business Insider's retail, transportation, and careers teams took over a conference room this week to sample the ever-growing array of beverages. Across these nine brands, we sipped a collective 34 flavors, in variations ranging from lemon agave hibiscus to raspberry rosé. (Sadly, we were not able to get our hands on the just-announced PBR Stronger Seltzer in time for the test, and we all have to wait until the fourth quarter of 2019 for a taste of Four Loko's seltzer in all 14% of its alcohol-by-volume glory.)
Overall, we came to the unwavering conclusion that Claw really isthe law, and we unanimously despised Natural Light Hard Seltzer. Check out the rest of our thoughts:
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