Corks, Kegs and Commentary

Events, news and musings from the crew at Hayden Beverage Company. Information on beer, wine and events in the state of Idaho

Give me $20 on the Tecate-Corona Boxed Exacta

Brian Golden - Thursday, May 03, 2012

Expect to see a few sombreros adorning the distinguished ladies of Churchill Downs this Saturday, as Mexican pride meets Kentucky bluegrass, and Modelo meets mint julep. Two great annual drinking traditions on the same day should make for one heck of a party, as Cinco de Mayo shares the spotlight with the 138th running of The Kentucky Derby. ..

Hayden Coeur D'Alene to strut its stuff

Brian Golden - Wednesday, May 02, 2012

Our Coeur D'Alene market has been a happening spot of late, so its great timing that our crew up there now has plenty of Red Bull to keep their energy high.  We are proud to announce that Alert Beverage, who previously represented Red Bull in the CDA market, has joined forces with Hayden to provide even better service for our Red Bull customers.   ..

An apple a day...

Brian Golden - Friday, April 20, 2012

...Is a very slow way to make craft cider. But we have discovered a much better method, and are proud to announce the recent addition of Washington State's "Tieton Cider Works" to the Hayden Beverage portfolio and family. We were blown away by the amazing range of flavors in their product, and couldn't wait to get them into the Idaho market ! ..

If Knowlege is Power, Are We Power Brokers?

Dodds Hayden - Friday, April 20, 2012

Soon after my dad died in 2006, we established a scholarship program in his name. He was a huge proponent of higher education, and was kicked out or nearly kicked out of some of our nation's best schools (and I did my best to follow in his footsteps). ..

If you are going to sell me, sell me well.

Dodds Hayden - Saturday, April 14, 2012

A few evokative commercials, not ALL beer.  (need youtube for 1 and 3) ..

Drinking Makes You Smarter!! I knew it!

Dodds Hayden - Thursday, April 12, 2012

Drinking May Help People Solve Problems After All    ..

We Have Ignition. She Is Away.

Dodds Hayden - Monday, April 09, 2012

What is the best way to accelerate the growth of your fastest growing business segment and your largest supplier? How about joining forces with a contiguous distributor that has a reputation for excellence and a growth rate even greater than ours? ..

Sunday Funday

Brian Golden - Tuesday, March 27, 2012

There were veterans scattered amongst novices, and novices amongst rookies.  There were numerous questions, confused stares and bursts of profanity.  Propane burners, sanitizing tanks and bags of hops littered the workspace as our hearty group of 25 employees came together on Sunday and set about the business of making beer rather than just selling it... ..

Random Reading on Intellectual Self Delusion

Dodds Hayden - Monday, March 26, 2012

"We humans are the victims of an asymmetry in the perception of random events.  We attribute our success to our skills, and our failures to external events outside our control, namely to randomness...94% of Swedes believe that their driving skills put them in the top 50% of Swedish drivers; 84% of Frenchmen feel that their lovemaking abilities put them in the top half of French lovers. "
Nassim Nicholas Taleb, in his book, The Black Swan ..

Red Bull to the rescue

Brian Golden - Wednesday, March 21, 2012

Whew... this past Saturday was quite the party. The green was green, the smiles were wide, and the Guinness went down smoother than a Barry White bass line.  St. Patty's on a Saturday is like a stick-ball game at Wrigley Field.   ..